Dipanjan is a vice president and principal analyst at Forrester, where he leads the brand experience and strategy practice. He has appeared on CNN and NPR; been quoted in media like Business Week, The New York Times, Guardian, and Vogue; written for publications like the MIT Sloan Management Review and AdAge; and spoken at events like SXSW and Mobile World Congress.
Forrester’s Brand Experience Index (BX Index™), which measures brand perception among customers and noncustomers, reveals significant disparities in scores.
Use Forrester’s Total Experience Score and growth grids to develop a strategy that generates revenue from new and existing customers.
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