Dipanjan is a vice president and principal analyst at Forrester, where he leads the brand experience and strategy practice. He has appeared on CNN and NPR; been quoted in media like Business Week, The New York Times, Guardian, and Vogue; written for publications like the MIT Sloan Management Review and AdAge; and spoken at events like SXSW and Mobile World Congress.
CMOs drive profitable growth through acquisition and retention, supported by seven B2C marketing priorities that align strategy, experience, technology, and measurement.
Discover the results of our 2026 Brand Experience Index for 406 brands across 11 industries in 13 countries.
CX saw improvements in North America, EMEA was stable, and Asia Pacific had mixed results. Review the latest scores for all 462 brands.
We reveal the latest Total Experience Scores for 406 brands across 11 industries and 13 countries.
Today’s “pessimism economy” is defined by a paradox: Americans express deep pessimism even as spending and corporate profits remain resilient.
To navigate market volatility, consumer business leaders must optimize their focus and spend, master change management, and ratchet up risk management discipline.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
