Fiona serves digital business strategy professionals, leading a team that helps retail and brand manufacturer professionals optimize sales, service, and customer journey strategies across channels. She is an expert in e-commerce, multichannel retail strategy and management, consumer behavior, and trends in the retail space.
In 2026, digital business leaders must use discipline and creativity to plan and budget for 2026, including where to invest, reduce spending, and strategically experiment.
To navigate market volatility, consumer business leaders must optimize their focus and spend, master change management, and ratchet up risk management discipline.
Use this research to plan for the 2024 holiday season across areas like marketing, customer care, fulfillment, and security.
Discover the CX performance of 42 US retail brands and the drivers and emotions that affect loyalty the most.
Discover the CX performance of 37 Canadian retail brands and the drivers and emotions that affect loyalty the most.
This report outlines best practices for recruiting, developing, and retaining the best digital talent.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
