Jessica Liu
Principal Analyst
Jessie helps B2C marketers stay customer obsessed in a rapidly changing marketing landscape. Her research spans consumer personalization and the consumer insights, vision, strategy, data, technology, and measurement required to deliver personalized moments. In addition, she covers marketing operations and marketing operations management solutions to coordinate behind the scenes.
Previously, Jessie covered how brands use social media for consumer insights, marketing, and advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.
