Jessie Johnson,

Jessie Johnson

Principal Analyst

Jessie is a principal analyst in demand and account-based marketing research focused on real-time buyer enablement, conversational interactions, and emerging trends in program design and activation to fuel the revenue engine.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
March 24th, 2026 4:00 PM - 5:00 PM Peer Discussions

Calibrating AI Agents For GTM Strategy And Execution

Join Forrester and your peers to learn how companies are deploying AI agents across go-to-market processes. In this session, we'll discuss how go-to-market teams are participating in developing an agent strategy, the current state of agent adoption and top use cases, and challenges go-to-market functions are facing in onboarding and training AI agents. This conversation will be hosted by Jessie Johnson and Katie Linford and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:Which AI agent use cases have successfully made it into pilot or production inside your organization? Build vs. buy — Are the most successful AI agent deployments coming from internal development or from vendor capabilities? What are the top internal challenges, and how have your peers had success in tackling them? How has the work changed with AI agent augmentation? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.