Katie Linford
Principal Analyst
Katie has more than 20 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.
Recent Research
Outside your subscription
Best Practice Report
April 29th, 2025
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9 min read
After defining processes that align with business goals, apply AI to automate repetitive tasks, improve workflows, and reduce human error.
Outside your subscription
Case Study
April 3rd, 2025
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11 min read
This case study describes how Cisco Systems transformed its digital experience and revenue processes.
Outside your subscription
Best Practice Report
April 1st, 2025
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12 min read
Onboard AI coworkers following role-specific guidance for human-centered change and using a clear framework for context, data, and behaviors.
Outside your subscription
Toolkit
March 4th, 2025
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10 min read
This toolkit helps organizations align their revenue technology investments with long-term business objectives and go-to-market priorities.
Outside your subscription
Best Practice Report
November 6th, 2024
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12 min read
To incorporate new genAI techniques into martech, B2B and B2C marketers need a plan for people, process, implementation, and measurement.
Outside your subscription
Business Case Report
October 18th, 2024
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8 min read
Marketers can leverage insights from Forrester to understand the state of agile marketing and learn best practices for agile adoption.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.