Keith leads Forrester's research group serving the chief marketing officer in the company/brand shift to customer obsession. His team focuses on the most pressing issues for today's CMOs in the age of the customer, including strategy, growth, leadership, business and operational practices, the changing consumer relationship, and technology. The CMO team also leverages its considerable expertise to provide advisory and consulting services to clients.
In 2022, many firms will fail at anywhere work; some will see resignations double. Desperate execs will turn to EX and smart automation for solutions.
This report introduces the concept of human/technology equivalents, their ROI, and the actions the C-suite must take to pursue them.
In marketers' quest to embrace customer-centricity, they've focused too much on what they can do and not enough on what they should do. It's time for marketers to embrace an experience-led approach to their practices to ensure that the customer is always
This report shows that while it feels like more work, committing to customer obsession engages workers to deliver greater customer value creatively and responsively.
In this report, we explore Forrester's predictions for agencies in 2021.
Widespread protests during the spring and summer of 2020 are highlighting long-standing inequalities endured by Black and Brown communities, forcing brands to reevaluate their role in sustaining contributions to end racial inequality.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
