Lisa Singer,

Lisa Singer

VP, Principal Analyst

Lisa is a recognized thought leader in product management and brings over 20 years of experience in developing and managing offerings for software, manufacturing, and service businesses to Forrester. Lisa’s experience has focused on new product launches, portfolio management, and growth through market expansion with an emphasis on strategic alliances and business development in emerging markets.

Lisa has significant expertise in the introduction and growth of recurring revenue businesses, specifically in the areas of value-based pricing and packaging and product-led growth strategies. She is a Certified Pricing Professional (CPP)™. Additionally, Lisa brings a wealth of expertise in best practices for organizing and upskilling product management teams.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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June 29th, 2026 3:00 PM - 4:00 PM Webinar

Effective Trials And Proofs Of Concept For AI Offerings

Trials and proofs of concept (POCs) have become core revenue infrastructure — especially for AI offerings, where buyers expect hands-on validation before committing. This webinar explores how leading providers design and operationalize trials and POCs to accelerate time to value, improve conversion, and reduce friction across the customer lifecycle.Key takeaways: Why trials and POCs are now essential go-to-market motions for AI offeringsHow to decide when a trial is sufficient versus when a POC is requiredThe KPIs and signals that best predict conversion to paid adoptionWhere teams commonly lose alignment — and how to reduce frictionHow AI agents and copilots will change trial and POC expectationsTarget audience level: intermediate
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