Matt Steffen
Senior Analyst
About Matt
Matt has worked across a range of B2B sales and marketing disciplines in a mix of large and small companies, culminating with a focus on enterprise account-based marketing (ABM). Prominent themes in his research include value-based ABM, sales/marketing integration and alignment, the role of outsourcing, global ABM, and ABM deployment options. Matt enjoys guiding clients on ABM strategy and best practices to build and maintain cutting-edge B2B marketing programs that are insights driven and tailored to the unique needs of their organizations.