Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia Pacific and around the world. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.
This report highlights how B2B CMOs can effectively communicate marketing’s business value.
This report outlines a strategy and tools you can use to successfully secure funding for your vision of marketing transformation.
This report identifies the similarities and differences in buying behaviors and preferences among buyers in different regions.
Asia Pacific CMOs face a tough 2025 planning cycle; stagnant budgets and changing buyer behavior require strategic resource allocation and process improvements.
Use the B2B Marketing Value Model components of value to identify and convey the value marketing brings to audiences and the business.
The value that audiences get from interacting with marketing takes many forms, so CMOs and other marketing leaders must take an audience-centric perspective.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.