Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia Pacific and around the world. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.
This data snapshot indicates that Asia Pacific prioritizes customer experience more highly than North America and Europe.
This data snapshot highlights the different priorities of Asia Pacific B2B marketing decision-makers.
Employee experience and readiness is a bigger challenge to the adoption of genAI for marketing in Asia Pacific than in the rest of the world.
Evolving B2B buyer needs require CMOs and their teams to transform revenue processes into customer-centric journeys for growth.
Asia Pacific’s B2B buying environment is complex and nuanced; to succeed, providers must understand the differences in buyers across the region.
This report highlights how B2B CMOs can effectively communicate marketing’s business value.
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