Mike Proulx

VP, Research Director

Mike leads Forrester's CMO research team focused on the top issues and opportunities facing marketing executives — providing the vision and strategy today’s brands need to deliver on their expression of customer obsession. His team of industry analysts publishes research, delivers thought leadership, and conducts client advisories on cutting-edge topics related to marketing trends, consumer behavior, brand strategy, advertising, creativity, digital transformation, and the agency landscape.

August 17th, 20212 min read

This assessment provides a baseline as B2C CMOs and other marketing executives elevate, evolve, and embolden their marketing functions as engines for customer obsession.

August 2nd, 20212 min read

Use Forrester’s B2C channel strategy template to anchor your preferred media options in the context of your target audience(s) while driving innovation through test-and-learn strategies that deliver on the moments that matter.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research