What’s in store for marketers in 2026? We can’t control the future, but we can predict the shape it may take. Understanding what’s next in consumer and marketplace trends allows you to equip yourself, your team, and your organization to navigate uncertainty and prepare for growth. Join VP and executive partner Jen Sanning, VP and executive partner Eric Epstein, and VP and research director Mike Proulx for an exclusive preview of Forrester Predictions in an interactive discussion with other B2C marketing leaders.   During this peer discussion, you’ll:Be among the first to hear Forrester’s 2026 predictions for B2C marketing executivesShare with and learn from your peers what’s top-of-mind for the new yearLearn specific actions that will help you prepare your marketing function for 2026This peer discussion is an opportunity to share and learn from each other. Come prepared to engage in a dialogue on future consumer and marketplace challenges and opportunities.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for B2C marketing.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels