Mo Allibhai
Senior Analyst
Mo’s research focuses on the future of advertising technology (adtech), including programmatic ads across display, connected TV, podcasts, and digital out-of-home; real-time bidding platforms, including demand-side platforms, supply-side platforms, and ad exchanges/networks; brand safety and suitability in open programmatic environments; and issues surrounding invalid traffic and ad fraud. He helps clients with guidance sessions, webinars, and workshops on the current and future state of adtech, the digital advertising industry, and specific ways to keep brands, customers, and data safe in a constantly changing environment.
