Nikhil’s research focuses on the evolution of performance marketing, including retail media, SEO, paid search, TV advertising, full-funnel advertising, AI-integrated advertising, and creative adtech. He helps clients with guidance sessions, inquiries, and advisories on the current and future states of performance marketing and channel-specific best practices.
SEO leaders can use this report to understand the value they can expect from an SEO solution and explore potential partners.
This report explains retail media’s current dynamics, its potential, and how retailers can unlock growth in their media networks.
This study explains why and how Poppi uses full-funnel advertising.
Read this report to learn about Forrester’s predictions for the marketing agency landscape in 2025 and what it means for CMOs.
Google’s Privacy Sandbox, SEO and social commerce growth, shakeups in brand safety, and TikTok’s fate comprise our 2025 predictions for media and advertising.
In our 35-criterion evaluation of creative adtech providers, we identified the most significant ones and researched, analyzed, and scored them.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.