Peter capitalizes on more than 20 years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help B2B sales teams beat quota drives just about every topic, company, rep, and channel partner he engages.
In this report, we describe the components of the sales enablement charter that are essential for identifying and communicating the function’s mission, programs, and performance goals.
This toolkit summarizes four major segments of Forrester research focused on hiring, enabling, and supporting the first-line sales manager role effectively within B2B companies.
This report leverages Forrester research to define best practices for sales leaders to use when structuring the timeframe for new seller onboarding.
Use “revenue enablement” rather than “sales enablement” to accurately describe the current discipline of enabling all customer-facing roles.
New Forrester research sheds light on the relationship between “more” and “better” salesperson output via modern AI technology tools.
Sellers must identify and engage various buyer roles throughout the buyer’s journey that affect the outcome of final purchase decisions.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.