Reggie Lau

VP, Principal Consultant

Reggie is vice president of Forrester’s consulting practice in Asia Pacific. Mr. Lau works with clients on the full journey of content creation and custom research — ideating impactful thought leadership themes; quantifying and articulating value; envisioning the actual campaign and goals; and reapplying primary data collected while creating marketing content to inform product R&D, enable sales effectiveness, and enter new markets. During his nine years at Forrester, Mr. Lau has adapted Forrester’s many different methodologies, including Total Economic Impact™ (TEI), to a wide array of content programs and different technologies, ranging from infrastructure and data center solutions to B2B software-as-a-service (SaaS) social technologies.

Report
February 18th, 2022
11 min read

Loyalty programs require a continuous investment, but the ROI can be less than one year. Use Forrester’s TEI model to calculate your program’s ROI.

Report
November 30th, 2020
6 min read

This report uses Forrester’s Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

Fatemeh Khatibloo  

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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