Stephanie Liu


Steph is an analyst serving B2C marketing professionals. Her research focuses on the intersection of marketing and privacy and how to strike a delicate balance between privacy, trust, and consumer expectation, all while navigating a rapidly shifting landscape of regulation and tech limitations. She examines topics like zero-party data, preference centers, the customer data ecosystem, and how to deliver personalized experiences without being creepy. She previously covered marketing resource management and mobile engagement automation in addition to privacy.

Steph’s work has been featured in AdExchanger, Forbes, and elsewhere; she has been quoted in publications such as the New York Times, CNBC, Marketplace, CMSWire, and Beet.TV.

June 30th, 202111 min read

Static marketing plans — often relegated to a single spreadsheet that marketers revisit a handful of times a year, if ever — can't abide when a global pandemic has disrupted markets, halted media, and abruptly adjusted consumer behaviors. CMOs must pivot

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