Su Doyle,

Su Doyle

Principal Analyst

Su serves customer experience (CX) professionals. Her coverage areas include B2B CX, establishing and funding a CX function, CX collaboration strategies, building a business case for CX, and CX-marketing synergies.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
July 9th, 2025 3:00 PM - 3:40 PM Webinar

Coordinate CX Transformation Across Diverse Stakeholders

Building effective cross-functional relationships can be the difference between a successful customer experience (CX) transformation and one that struggles. Join us as we walk through a new series of tools that CX pros can use to collaborate with stakeholders.Key takeaways: Identify key influencers around the organization to collaborate with.Lear how tp align CX value with the organizational outcomes your influencers care about.Explore how to build an approach plan to engage influencers to amplify and accelerate CX impact in the organization.Target audience level: all levels
July 16th, 2025 3:00 PM - 4:00 PM Peer Discussions

Maximizing Impact: Strategic Budget Planning For CX Leaders

Economic uncertainty and market volatility are forcing executives and business leaders to revisit budget planning with much higher expectations. As you tackle 2026 planning, how can you make the biggest impact with lasting benefits rather than one-time reductions? Join Senem Biyikli, Su Doyle, and Pete Jacques for this interactive discussion with fellow customer experience leaders on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Guides. Leave the conversation with new ideas for how to meet the growth challenges of 2026 and beyond.Questions for discussion:Where are organizations maintaining, cutting, or increasing current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I build an optimization mindset? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.