
Tracy Woo
Principal Analyst
Tracy leads Forrester’s research on FinOps, hybrid cloud management, IT financial management (ITFM), technology business management (TBM), and industry cloud in the retail and healthcare industries. Tracy’s broader expertise focuses on cloud cost management, AI cost management, cloud governance, cloud skills, cloud centers of excellence (CCOEs), cloud platform teams, industry cloud solutions, hybrid cloud management, public cloud pricing, and contract negotiations. Tracy delivers strategic guidance to Forrester’s enterprise and vendor clients by helping them get cloud costs under control and build out effective cloud organizations. During her tenure at Forrester, she has advised leading Fortune 100 and Fortune 500 companies on their cloud strategies and has been frequently cited in major news outlets including TechTarget, Business Insider, The Wall Street Journal, Forbes, and Computer Weekly.


