Alex Sobchuk
Data Researcher
About Alex
Alex's research focuses on customer obsession, the convergence of brand and customer experience, and agency best practices. Other topics of interest include creativity, the future of empowered consumers, and the future of work. Alex’s data analysis powers Forrester’s customer obsession segmentation, and his work has been presented at mainstage presentations from the Cannes Lions International Festival of Creativity to various Forrester events.