Alex Sobchuk

Researcher

Alex's research focuses on customer obsession, the convergence of brand and customer experience, and agency best practices. Other topics of interest include creativity, the future of empowered consumers, and the future of work. Alex’s data analysis powers Forrester’s customer obsession segmentation, and his work has been presented at mainstage presentations from the Cannes Lions International Festival of Creativity to various Forrester events.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.