Alisa Groocock

VP, Principal Analyst

Alisa brings over 18 years’ experience launching and scaling initiatives that enable successful collaboration between marketing and sales, driving growth and retention at strategic accounts.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.