Alisha is vice president and principal consultant for Forrester’s APAC Consulting Practice. She leads the practice in Asia Pacific, overseeing a team who delivers research-driven consulting across B2B marketing, customer experience (CX), digital business, technology, and generative AI. Her team helps clients implement Forrester’s research-based insights and frameworks to drive customer-obsessed transformation.

Alisha is a passionate advocate for women’s leadership and drives Forrester’s FORRWomen initiatives in APAC. She is also a regular speaker at Forrester events on topics such as B2B marketing, CX strategy, and women in leadership.