Alisha Coates,

Alisha Coates

Vice President, Principal Consultant

Alisha is vice president and principal consultant for Forrester’s APAC Consulting Practice. She leads the practice in Asia Pacific, overseeing a team who delivers research-driven consulting across B2B marketing, customer experience (CX), digital business, technology, and generative AI. Her team helps clients implement Forrester’s research-based insights and frameworks to drive customer-obsessed transformation.

Alisha is a passionate advocate for women’s leadership and drives Forrester’s FORRWomen initiatives in APAC. She is also a regular speaker at Forrester events on topics such as B2B marketing, CX strategy, and women in leadership.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research