Alisha is a director and principal consultant with Forrester’s APAC Consulting practice. In this role, Alisha works with Forrester clients to design solutions that help them better understand and engage with their customers with CX strategy, go-to-market positioning, and B2B marketing programs driven by objective research. ​

Her team works with B2B marketers, technology leaders, and CX professionals on various engagements including the development of data-fueled thought leadership content, articulating the business value of technology investment decisions, assessing the market opportunity for growth, and designing effective CX strategy and measurement programs. ​

Alisha is a speaker at Forrester Events and presents on B2B marketing and women in leadership (ForrWomen) topics.