Andrew is the lead analyst for Forrester’s research on design. In addition to this overview responsibility, his areas of expertise include 1) design for employee tools; 2) intersection of data, AI, and design; 3) design consultancies and providers; and 4) the growth of the design industry. His analysis has appeared in The Wall Street Journal, CNN, Business Insider, Ad Age, CIO.com, TechRepublic, and The Customer.
In this report, learn how to work with XD providers to build or amplify your internal design efforts.
This report lays out practical ways for design leaders to help overcome the impediments to creativity that afflict most companies, distilled from some of the most creative successful businesses and from top sources of thought leadership about creativity.
This report identifies the root causes of enterprise tools that provide poor UX to people at work and explains how design and UX leaders can drive change to overcome it.
This report outlines pragmatic strategies to help customer experience (CX) professionals identify dark patterns and combat the short-term thinking behind them, to steer their firms toward the sustained growth that arises from strong customer loyalty.
This report explains how to reap the rewards of designing well — adopt the design framework, above all, and also: 1) know how design teams are evolving, 2) conquer the myths about design, and 3) plan how you will scale design effectively.
In this report, learn how to design based on four principles: 1) qualitative and quantitative evidence, 2) iteration, 3) relying on skilled experience design professionals, and 4) including people with varying traits and perspectives.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.