Angelina Gennis

Sr Analyst

Angelina serves employee experience (EX) leaders, including CXOs, CIOs, CMOs, and CHROs. She focuses on culture design, leveraging a background in service and product design, and behavioral science. Angelina is an analyst in the Future of Work practice at Forrester, sharing insights, tools, and case studies to guide EX programs and initiatives. She was formerly in Forrester’s customer experience (CX) practice, focusing on customer-centric culture, CX strategy, and CX transformation.

Essentials Report
August 2nd, 2021
5 min read

This report rounds up existing reports that explain the opportunity for aligning CX and brand and that demonstrate how CMOs should take a leadership role to ensure that the customer experience is rooted in the brand promise, values, and personality.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research