Anjali Lai
Senior Analyst
Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly.
Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession.
Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week.
