Anjali Lai

Senior Analyst

Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly.
Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession.
Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week.

March 23rd, 2022
13 min read

CMOs must take a scientific approach to maximizing perceived brand authenticity in today’s environment of skepticism, misinformation, and change.

October 27th, 2021
5 min read

In 2022, consumers will look to brands, products, and experiences that provide immediate happiness, comfort, and relief, even if it’s temporary.

August 2nd, 2021
8 min read

This report helps marketing execs understand how The Forrester Human Picture Model enables all consumer-facing functions to operate from the same understanding to provide consistent messages and customer experiences.

Jim Nail  

Research Coverage