Anjali Lai

Senior Analyst

Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly. 

Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession. 

Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week. 

Predictions 2022: Consumer
October 27th, 20215 min read

In 2022, consumers will look to brands, products, and experiences that provide immediate happiness, comfort, and relief, even if it’s temporary.

The State Of The US Values-Based Consumer
August 2nd, 20217 min read

This report helps marketers develop their understanding of the human picture by synthesizing attitudinal, behavioral, and contextual data that sheds light on how values-based consumer decisions and behaviors will unfold in the next 12 months.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.