Anne has a rich history of directing senior-level executives in developing their corporate strategies and performance improvement initiatives, especially related to sales, sales enablement, sales operations, and customer experience. She has an extensive background in developing business plans, diagnosing operational gaps, implementing results-oriented sales initiatives with organizations of all sizes, and helping organizations create and live their brand promise.
Sales operations organizations require a diverse set of functions, skills, and competencies, including tactical and strategic elements, to operationalize the chief sales officer’s strategy.
In this report, we discuss how leaders within the sales function can leverage dynamic guided selling to improve revenue and profit.
In this case study, we describe Ceridian’s buyer-aligned selling initiative and how it led to a global implementation that has enabled sales to meet customer needs and continue to grow the business.
This report discusses five trends that will affect sales and revenue operations leaders’ priorities in 2022.
In this report, we examine B2B opportunity types, their main variants, and the characteristics of each that impact how revenue engines perform.
In this report, we discuss the fundamental issues that must be addressed to shift the sales operations team from a tactical, data-crunching team to a strategic contributor that functions as the cornerstone of the sales organization.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.