Anne Slough

Principal Analyst

Anne has a rich history of directing senior-level executives in developing their corporate strategies and performance improvement initiatives, especially related to sales, sales enablement, sales operations, and customer experience. She has an extensive background in developing business plans, diagnosing operational gaps, implementing results-oriented sales initiatives with organizations of all sizes, and helping organizations create and live their brand promise.

Managing The Strategic Evolution Of Sales Operations
Report
September 10th, 202021 min read

This report, describes the Forrester Sales Operations Sunburst Model, a structured approach for evolving sales operations from a mostly tactical function to a more strategic organizational role focused on six major accountabilities.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.