In this case study, we explain how Availity made this shift while implementing a new revenue engine strategy, targeting specific audiences to drive demand, and increasing sales and marketing effectiveness.
In this report, we examine how five key themes will play out for emerging-company sales and marketing leaders in 2022.
In this report, we describe a step-by-step process marketing leaders can use to gather the intelligence that leads to the organization’s success.
In this report, we highlight key audience planning activities and deliverables that emerging-growth companies can leverage to find and use audience data in a meaningful way, identify their ideal target audiences, and effectively market and sell to those
Although emerging companies often operate at a pace that is not well suited for rigorous adherence to process, taking a structured approach to organizational design ensures that decisions are made in the context of how a company plans to grow.
In this brief, we discuss how emerging B2B organizations must adopt and integrate six essential technologies as the foundation for an efficient revenue engine that scales as the company grows.
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