Barbie Mattie

VP, Principal Analyst

Barbie is a sales and marketing professional with more than 20 years of experience in all facets of B2B and B2C, including market analysis, sales strategy, global go-to-market strategy, full lifecycle campaign development, execution, and measurement.

Own Your Audience In Six Steps
May 2nd, 2021 11 min read

In this report, we highlight key audience planning activities and deliverables that emerging-growth companies can leverage to find and use audience data in a meaningful way, identify their ideal target audiences, and effectively market and sell to those

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.