Barbie Mattie

VP, Principal Analyst

Barbie is a sales and marketing professional with more than 20 years of experience in all facets of B2B and B2C, including market analysis, sales strategy, global go-to-market strategy, full lifecycle campaign development, execution, and measurement.

November 9th, 20214 min read

Leadership and the revenue engine (sales, product, and marketing) should use this toolkit to align on a single, prioritized go-to-market approach that identifies the target market segments, buying centers, buyer personas, sellers, and influencers.

May 2nd, 202111 min read

In this report, we highlight key audience planning activities and deliverables that emerging-growth companies can leverage to find and use audience data in a meaningful way, identify their ideal target audiences, and effectively market and sell to those

February 8th, 20215 min read

Although emerging companies often operate at a pace that is not well suited for rigorous adherence to process, taking a structured approach to organizational design ensures that decisions are made in the context of how a company plans to grow.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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