Brad serves B2C marketing professionals, helping them demonstrate how effective marketing drives revenue -- a top priority for CMOs. He develops thought leadership and provides guidance to clients across a range of measurement topics, including analytics methodologies, data unification, and brand health.
Marketing professionals can use this report to understand the value of a marketing measurement and optimization service provider and to explore potential partners.
This report outlines best practices for improving your marketing measurement data selection, collection, and hygiene.
B2C marketing and digital business professionals should read this report to shape their brand’s investment approach to these technologies.
This data overview examines trends in B2C marketers’ attitudes and marketing measurement practices.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.