Today's empowered customers use multiple digital devices to engage with brands and retailers while shopping in-store. To remain competitive, digital business executives must apply a 6E strategy across 42 business initiatives to create purpose-designed

Brendan Witcher

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Scott Compton

This annual research gives digital professionals and commerce executives aggregated insights into the areas of digital transformation that other retailers and brands are prioritizing — and the reasons behind those.

Brendan Witcher

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Madeline Cyr

This report outlines how to use Forrester’s Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans.

Brendan Witcher

This report helps digital business professionals understand how to transform, why these areas are separate projects, and why these capabilities are critical to win and retain business from empowered customers.

Brendan Witcher

Artificial intelligence and analytics are increasingly critical to retailers' ability to win, serve, and retain their customers. To accelerate their performance by harnessing AI and analytics, retailers are evaluating and adopting a range of technologies.

Sucharita Kodali

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Madeline Cyr

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George Lawrie

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Brendan Witcher

Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report The Top Retail Technology Investments In 2020 — a digital professional and marketer's guide to wha

Brendan Witcher

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Nicole Murgia