Brendan Witcher

VP, Principal Analyst

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Connect with Brendan View Blog Posts
The Future Of The Digital Store
Report
The Future Of The Digital Store
October 7th, 2021•30 min read

Today's empowered customers use multiple digital devices to engage with brands and retailers while shopping in-store. To remain competitive, digital business executives must apply a 6E strategy across 42 business initiatives to create purpose-designed

Brendan Witcher
,
Scott Compton
Envisioning The Future Of Omnichannel Commerce
Report
Envisioning The Future Of Omnichannel Commerce
July 21st, 2021•7 min read

This report helps digital business professionals understand how to transform, why these areas are separate projects, and why these capabilities are critical to win and retain business from empowered customers.

Brendan Witcher
Retail Trailblazers To Emulate In 2021
Report
Retail Trailblazers To Emulate In 2021
May 19th, 2021•4 min read

Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report The Top Retail Technology Investments In 2020 — a digital professional and marketer's guide to wha

Brendan Witcher
,
Nicole Murgia

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.