Brendan Witcher

VP, Principal Analyst

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

October 7th, 2021
30 min read

Today's empowered customers use multiple digital devices to engage with brands and retailers while shopping in-store. To remain competitive, digital business executives must apply a 6E strategy across 42 business initiatives to create purpose-designed

Scott Compton  

Research Coverage