Digitizing in-store experiences requires organizational input. A solid business case to prove investments will provide value to the retailer.

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Brendan Witcher

,  Scott Compton  

For omnichannel success, invest in people, processes, and technologies to create seamless experiences across touchpoints.

Brendan Witcher

 

To achieve success in today’s ultracompetitive landscape, digital business pros must respond to customers’ omnichannel expectations.

Brendan Witcher

 

Assess your omnichannel digital maturity to map goals, strategies, and tactics to digital and customer experience excellence.

Brendan Witcher

 

Today's empowered customers use multiple digital devices to engage with brands and retailers while shopping in-store. To remain competitive, digital business executives must apply a 6E strategy across 42 business initiatives to create purpose-designed

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Brendan Witcher

,  Scott Compton  

This annual research gives digital professionals and commerce executives aggregated insights into the areas of digital transformation that other retailers and brands are prioritizing — and the reasons behind those.

Brendan Witcher

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Madeline Cyr