Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in revenue operations, analytics, technology, and marketing.
Marketing, sales, and operations professionals can use this report to understand the value they can expect from a B2B intent data provider and to explore potential partners.
Connect conversational data strategy to business requirements and understand key considerations for this data type at each stage of the data lifecycle.
Download this checklist to document a preference center’s consent and documentation requirements to comply with regulations and internal company policies.
Download this checklist for a comprehensive guide to building a preference center.
Download this template to document the communication types and channels in use today to identify areas where customers can optimize communications.
Download this checklist to define the project scope when building a preference center, including what types of preferences and zero-party data to ask for.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.