Brett Kahnke

Principal Analyst

Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in marketing, operations, analytics, and technology.

The Strategic Budget Allocation Process
March 31st, 202113 min read

In this report, we detail the purpose, requirements, and execution of Forrester’s Strategic Budget Allocation Model, a six-phase process that marketers can use to improve the strategic focus of marketing spend.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.