Caroline Robertson

VP, Research Director

Caroline is a leader of Forrester's research and advisory serving B2B marketing and sales professionals. As vice president, research director, she manages analysts who help B2B marketing and sales leaders navigate complex buyer dynamics; develop and execute effective strategies and select appropriate technologies to drive business impact through compelling messaging and content, with account and buying team-based programs around the entire customer lifecycle, through channel activation and performance management, and by enabling more personalized customer engagement and sales efficacy. Her team also supports analyst relations professionals.