VP, Principal Analyst
Carrie is a strategic professional with 20 years of experience in marketing and sales, spanning a range of industries from global B2B technology organizations to B2C companies. She has a passion for using creative strategies to design and measure global integrated demand generation campaigns. Her experience includes most aspects of marketing, including communications, advertising, digital marketing, content strategy, managing global budget allocations, and implementing industry best practices to maximize revenue. She enjoys working with cross-functional teams to optimize alignment between marketing, channel, and sales to improve results.