In this report, we identify five content strategy and operations improvements that should be a top priority for forward-looking B2B organizations in 2022.

Christine Polewarczyk

,

Phyllis Davidson

,

Lisa Gately

,

Kathleen Pierce

In this report, we outline current challenges in B2B content engine maturity and predict how content engines will transform over the next decade to support customer experience optimization.

Christine Polewarczyk

In this case study, we describe how Illumina applied an agile, user-centric mindset along with openness, collaboration, and innovation to develop a personalization approach that worked for sales and maximized the value of technology investments.

Kathleen Pierce

,

Christine Polewarczyk

This B2B Role Profile provides a job description and competencies for the digital asset librarian role — sometimes called a content data steward, corporate librarian, or curator — which supports one or more content management systems such as digital asset

Kathleen Pierce

,

Christine Polewarczyk

In this report, we outline four planning assumptions that B2B marketing organizations should integrate into their 2021 planning to optimize cross-functional content alignment and achieve prioritized goals.

Christine Polewarczyk

In this report, we discuss the five core building blocks of B2B content operations that enable revenue engine effectiveness and optimize the customer experience.

Lisa Gately

,

Christine Polewarczyk