Christine Polewarczyk

VP, Research Director

Christine is a VP, research director in marketing executive services, specializing in content strategy and operations. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Christine helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.

September 29th, 20204 min read

This B2B Role Profile provides a job description and competencies for the digital asset librarian role — sometimes called a content data steward, corporate librarian, or curator — which supports one or more content management systems such as digital asset

August 8th, 20204 min read

This role is responsible for the range of communications, processes, management, measurement, and technology that drive best-practice translation and localization processes.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research