Collin is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.
Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV.