David is a senior Total Economic Impact™ (TEI) consultant for Forrester and leads Forrester's channel partner TEI offering, which aims to quantify the economic and business impact of channel programs on constituents across the partner ecosystem, including VARs, ISVs, MSPs, SIs, app dev shops, and consultancies. Forrester’s channel partner offering leverages the TEI framework to create investment scenarios, financial models, and business case analyses on behalf of channel marketing, sales enablement, and partner development and management professionals at B2B technology vendors. In addition to his expertise around channels and partnerships, David has also produced numerous research studies covering various products, services, and technology domains, including cloud computing, endpoint security, martech/adtech, data centers, enterprise support, CRM and ERP solutions, and emerging technology.