Dawn Ferrara

VP, Principal Consultant

Dawn is a strategic-minded business leader and expert in the development and improvement of organizations, focusing on building, redesigning, and integrating business programs, processes, and tools for marketing and sales organizations.

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Leveraging Crews To Orchestrate Work Across B2B Marketing Teams

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Best Practice Report

Leveraging Crews To Orchestrate Work Across B2B Marketing Teams

September 3rd, 2025

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7 min read

The “crew” model orchestrates work through virtual team members that can increase operational efficiencies and reduce time to impact.

Dawn Ferrara

Recurring Revenue Marketing Demands Customer Obsession And A Seamless Operating Model

Outside your subscription

Best Practice Report

Recurring Revenue Marketing Demands Customer Obsession And A Seamless Operating Model

November 5th, 2024

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12 min read

Driving recurring revenue growth requires B2B companies to embrace a customer-obsessed operating model.

Nick Buck

Dawn Ferrara

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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