Elizabeth Velasquez

Analytics, Sector Lead

As the analytics sector lead for healthcare and financial insurance at Forrester, Elizabeth is responsible for helping clients understand digital consumers’ technology adoption, behaviors, attitudes, and buyer journeys in the healthcare and financial insurance industries. Working primarily in Forrester’s quantitative data sets, Elizabeth and her team uncover key data insights to support customer-obsessed client initiatives and challenge conventional thinking.

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Recent Research

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Report

The Values-Motivated Consumer

October 26th, 2021•11 min read

B2C marketers need to rethink their brand strategy for values-motivated US consumers.

Dipanjan Chatterjee

Elizabeth Velasquez

Report

The Data Digest: US Consumers Say Twitter And Facebook Are Equally Entertaining, Yet Twitter Is More Informative

March 22nd, 2021•1 min read

Marketers and brand leaders need to understand the nuances in consumers’ attitudes to different social media sites/networks. This research shows our latest data on attitudes to Twitter, Facebook, and LinkedIn.

Anjali Lai

Elizabeth Velasquez

Report

The Data Digest: Why US Consumers Are Ready For Twitter’s Upcoming Product Changes

March 18th, 2021•1 min read

This data digest shows that US online adults who use Twitter are more willing to participate in a value exchange on social media than consumers who use social media overall.

Anjali Lai

Elizabeth Velasquez

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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