George Lawrie

Vice President, Principal Analyst

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

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Recent Research

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Report

Run Your Company On Autopilot

August 13th, 2021 • 7 min read

This report explores how companies can start their autonomous evolution by combining technologies to deliver self-aware, self-directed, compelling customer experiences.

George Lawrie

Audio

Audio: The Long-Term Impact Of Emerging Technology On Consumer Packaged Goods

August 13th, 2021 • 2 min read

This audio describes how digital business strategy leaders can use emerging technologies to solve critical problems for the CPG industry and use Forrester’s ReCPI Framework to identify opportunities for innovation investment.

Brian Hopkins

George Lawrie

Report

Accelerate Sustainable Innovation With Platforms

August 2nd, 2021 • 6 min read

This report defines the term “platform,” compares platforms with alternative options, and identifies the strengths and trade-offs of platform use.

Tool

Map Your Teams To The Tech Stack Optimization RASCI Matrix

August 2nd, 2021 • 4 min read

This report provides a customizable tool that you can use to document who will be responsible, accountable, supportive, consulted, and informed (RASCI) for portfolio management tasks.

George Lawrie

Liz Herbert

Report

Organize To Deliver And Manage Future Fit Application Transformation

August 2nd, 2021 • 7 min read

CIOs, COOs, CFOs, and chief digital officers should read this research to understand how other large enterprises staff and organize their application centers of excellence (COEs) for a new generation of applications and technology platforms.

George Lawrie

Liz Herbert

Report

The Forrester Tech Tide™: AI And Analytics For Retail, Q2 2021

May 26th, 2021 • 14 min read

Artificial intelligence and analytics are increasingly critical to retailers' ability to win, serve, and retain their customers. To accelerate their performance by harnessing AI and analytics, retailers are evaluating and adopting a range of technologies.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.