Greg Zorella,

Greg Zorella

Principal Analyst

Greg Zorella is the lead principal analyst for Forrester’s IT Financial Management practice, supporting tech executives as they navigate best practices for managing their spend. Greg’s primary areas of focus are planning IT spend, how IT spend adds value for the enterprise, and how emerging technologies can help CIOs do more within the confines of their budget.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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July 24th, 2025 3:00 PM - 4:00 PM Peer Discussions

Maximizing Impact: Strategic Budget Planning For Technology Executives

Economic uncertainty and market volatility are forcing executives and business leaders to revisit budget planning with much higher expectations. As you tackle 2026 planning, how can you make the biggest impact with lasting benefits rather than one-time reductions? Join Greg Zorella for this interactive discussion with fellow technology executives on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Guides. Leave the conversation with new ideas for how to meet the growth challenges of 2026 and beyond.Questions for discussion:Where are organizations maintaining, cutting, or increasing current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I build an optimization mindset?Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.