Jacob Morgan

Principal Analyst

Jacob is a principal analyst in Forrester’s financial services practice. He helps leaders understand and respond to the challenges of digitizing their business strategy and provides insights into how culture, technology, and organizational change can accelerate transformation and innovation. Jacob leads Forrester’s research on the future of banking, the future of payments, open finance, and platform business models in financial services. He advises leaders on how to drive forward their digital agenda within financial services and other verticals. His research explores business strategy; evolving collaborative business models; open finance; consumer, digital, and mobile payments; and emerging technology. In addition to speaking at Forrester forums, Jacob speaks regularly at global industry events. He contributes to and is quoted by media such as the Australian Broadcasting Company, The Banker, Bloomberg, Forbes, the Financial Brand, the Financial Times, The Economist, Les Echos, and La Tribune. He is based in the UK and has global coverage.

February 1st, 2022
13 min read

The future of payments is focused on embedding payment technology — not payments; the business — not the consumer; un- and rebundling; aggregation; and intermediation.

November 1st, 2021
5 min read

Keen to maintain the digital momentum gained during the pandemic and to fend off competition, banking executives will pursue innovation by launching new digital and sustainable products, unlocking the potential of open finance, evolving their business

Research Coverage