Jeff Lash

VP, Sr Research Director

Jeff is a recognized thought leader in product management, with over a decade of experience in the development of web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes.

The Forrester Ongoing Upskilling Loop
Report
November 9th, 2020 7 min read

In this report, we introduce the Forrester Ongoing Upskilling Loop, a framework for addressing competency gaps through a four-stage approach to upskilling that can result in lasting change and improved performance.

The Product Management Panorama
Report
August 6th, 2020 15 min read

In this report, we introduce the Product Management Panorama, which defines the wide spectrum of potential roles and subfunctions within the product management discipline.

Dual-Track Agile: Overview And Recommended Practices
Report
October 30th, 2019 6 min read

In this report, we explain the concept of dual-track agile, which enables agile teams to separate discovery and design work from agile delivery to maintain the appropriate level of customer input while retaining high velocity.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.