Jenna is a data researcher supporting the Forrester Decisions for Portfolio Marketing service. Her research focuses on the data associated with Forrester’s Buyers’ Journey Survey. Jenna is interested in data visualization, data management, and actionable data insights for clients.
This report details the importance of price as well as other factors in the purchase process.
This report reveals the latest business buying preferences and behaviors from more than 1,000 business buyers in Australia.
This report reveals the business buying preferences and behaviors of global government and public sector purchase decision-makers.
This data snapshot from Forrester’s Portfolio Marketing Survey, 2023, shows year-over-year offering revenue growth rated as the number one metric.
In this brief video, VP and principal analyst Ross Graber details the research behind a key prediction in the 2024 B2B Marketing, Sales, And Product Predictions report.
This report reveals the latest business buying preferences and behaviors from more than 1,400 global retail industry business buyers.
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