Jennifer is a manager and principal consultant on Forrester’s Total Economic Impact™ team. She works with technology clients to quantify the costs, benefits, and ROI associated with technology investment. Her recent areas of focus include marketing technology, business intelligence and analytics, cloud migration, and security.
B2C marketers — do you need a business case to justify your enterprise martech? Forrester has a tried-and-true framework to help.
Hackers are creating new, more sophisticated malware daily. The shift of mission-critical data and applications to the cloud is changing the way companies protect their assets. How are security and risk professionals responding to these challenges? In thi
Identity and access management (IAM) software tools help digital businesses provide access to employees, partners, and customers without sacrificing security or user experience. This data-driven report gives a five-year view of growth in the global IAM so
This report highlights information pertaining to the growth of the global cloud security solutions market as software, infrastructure, and platforms shift to the cloud.
While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed-to-market and scalability of public cloud, yet with enhanced security through its
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to grow at a 19.3% compound annual growth rate (CAGR) over t
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