Jennifer Bullock

Principal Analyst

With more than 25 years of experience as a senior-level B2B marketing and business strategist, Jennifer has been instrumental in driving the change needed to improve the efficiency and effectiveness of sales and marketing departments through cross-functional alignment. She has extensive experience in fast-paced technology and financial industries where she has built sales enablement teams and implemented strategies for global organizations such as ADP, Motorola Solutions, and TransUnion.

Throughout her career, Jennifer has driven sales effectiveness through a laser focus on educating, advising, and leading both the buyer and seller throughout the buyer's journey. She has served as the main point of orchestration with internal sales and business disciplines to ensure that every seller has the required knowledge, skills, and understanding of processes to optimize every interaction with customers and buyers.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research