Jennifer Ross

VP, Sr Research Director

Jennifer is a seasoned marketing executive with 20 years of experience in creating and executing marketing strategies for B2B companies in a variety of industries. She is a results-oriented strategist who employs integrated, multichannel inbound and outbound marketing campaigns to generate demand, increase brand identity and awareness, and drive business growth. Jennifer’s expertise includes team building and leadership for global teams, demand creation, marketing strategy and planning, corporate communications, messaging, digital marketing, customer relationship management, event marketing, and website strategy and design.

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Recent Research

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Report

B2B Marketing Executives: Planning Assumptions 2022

September 7th, 2021•7 min read

In this report, we identify five trends that will define the priorities B2B CMOs must address to ensure success for their organizations in 2022.

Report

Defining B2B Marketing Capabilities

July 19th, 2021•3 min read

In this report, we introduce the Forrester Marketing Capabilities Framework, which defines the full scope of capabilities that enable high-performance marketing and can be adapted to reflect the size, maturity, complexity, and strategy of any B2B marketing

Nick Buck

Jennifer Ross

Report

It’s Time For B2B CMOs To Cement Their Role In Driving Growth

May 14th, 2021•7 min read

In this report, we define the new expectations of B2B CMOs and the critical role they play in igniting customer-obsessed growth.

Jennifer Ross

Meta Karagianni

Report

Building A High-Performance B2B Marketing Ecosystem

March 9th, 2021•6 min read

In this report, we define the core components of the Forrester B2B Marketing Ecosystem Model that are required for marketing leaders to build a high-performance marketing function in their organization.

Jennifer Ross

Report

Making Decisions On Centralized Vs. Decentralized Marketing Headcount

November 10th, 2020•9 min read

This report introduces the Forrester Marketing Resource Distribution Decision Framework to help CMOs determine the right balance of centralized and decentralized teams to effectively execute their marketing efforts.

Jennifer Ross

Report

Chief Marketing Officers: Planning Assumptions 2021

August 28th, 2020•6 min read

In this report, we identify five trends that will affect the priorities of CMOs and marketing leaders in 2021.

Jennifer Ross

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.