Jennifer Ross

VP, Sr Research Director

Jennifer is a seasoned marketing executive with 20 years of experience in creating and executing marketing strategies for B2B companies in a variety of industries. She is a results-oriented strategist who employs integrated, multichannel inbound and outbound marketing campaigns to generate demand, increase brand identity and awareness, and drive business growth. Jennifer’s expertise includes team building and leadership for global teams, demand creation, marketing strategy and planning, corporate communications, messaging, digital marketing, customer relationship management, event marketing, and website strategy and design.

Defining B2B Marketing Capabilities
Report
July 19th, 20213 min read

In this report, we introduce the Forrester Marketing Capabilities Framework, which defines the full scope of capabilities that enable high-performance marketing and can be adapted to reflect the size, maturity, complexity, and strategy of any B2B marketing

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.