Jeremy Schwartz | Forrester
Jeremy Schwartz
Principal Analyst
About Jeremy

Jeremy is an award-winning global marketing leader with over 25 years of B2B and B2C experience, specializing in demand generation, marketing operations, and revenue growth. He focuses on pioneering strategic buying group models — shifting organizations away from traditional marketing-qualified lead (MQL) funnels to improve conversion rates, pipeline velocity, and deal sizes. Jeremy’s core expertise lies in architecting large-scale integrated campaigns, lead scoring and routing methodologies, account-based marketing (ABM), and alignment across cross-functional marketing and sales operations. With a history of driving digital transformation across enterprises like Palo Alto Networks, he leverages data-driven insights and martech platform optimization to turn complex challenges into scalable, measurable growth.