Jess helps business leaders make sense of changing consumer behavior and its implications for B2C marketing. Her research translates the forces shaping consumer expectations, purchase decisions, and brand relationships into dynamic go-to-market strategies. She is particularly adept at helping companies adopt customer-obsessed ways of working by aligning teams, processes, and planning frameworks around a shared understanding of the customer. Her work spans both macro consumer trends and actionable best practices that help marketing leaders make smarter growth decisions. Jess brings deep practitioner experience across brand strategy, consumer insights, and marketing planning to her research and thought leadership, and she is frequently quoted in the press.