Joanna O'Connell

VP, Principal Analyst

Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand-side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.

Report
January 21st, 2022
8 min read

Marketers must evaluate their current DSP roster, assess cost-benefit, and consider their near- and long-term needs to achieve the right mix of partners.

Research Coverage