Joanna O'Connell

VP, Principal Analyst

Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand-side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.

January 21st, 2022
8 min read

Marketers must evaluate their current DSP roster, assess cost-benefit, and consider their near- and long-term needs to achieve the right mix of partners.

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