Advertisers must assess the impact of data deprecation on identity resolution and update identity approaches to support advertising strategies.

Joe Stanhope

, 

Joanna O'Connell

 

Marketing and security pros have a shared interest in fighting fraud and must collaborate to do so effectively.

Sandy Carielli

, 

Joanna O'Connell

 

Marketers must evaluate their current DSP roster, assess cost-benefit, and consider their near- and long-term needs to achieve the right mix of partners.

Joanna O'Connell

 

Advertising and paid media professionals should use this report to understand the value they can expect from an advertising platform provider and to select one based on size and functionality.

John Arnold

, 

Joanna O'Connell

 

This initial step will allow marketers to evaluate their maturity across six competencies: strategy, people, processes, governance, technology, and measurement.

Joanna O'Connell

 

Marketing is your best ally when thinking through the complex questions of how to apply AI responsibly and thoughtfully, while keeping your brand’s values and a deep understanding of your customers at the core.

SD

Joanna O'Connell

,  Sarah Dawson