Commerce is distributing and reshaping buying as consumers move from brand sites into social platforms and LLM-driven “agentic” experiences. In this webinar, we break down why reach and conversion gains can come with steep trade-offs — rising content and operational demands, fragmented integrations, and murky attribution — while platforms tighten their grip on margin, data, and digital shelf control. Learn how to build a successful distributed commerce strategy and pressure test it for growth in emerging commerce channels, without surrendering profitability or brand control.Key takeaways: Understand the tradeoffs of a distributed commerce strategy.Learn how to develop a campaign and channel-centric strategy.Pressure test to win across emerging channels.Target audience level: beginner and intermediate