Joe Stanhope,

Joe Stanhope

VP, Principal Analyst

Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 30th, 2026 3:00 PM - 3:40 PM Webinar

Agentic Commerce And The Death Of The Retail Website As We Know It

Agentic commerce doesn't mean the end of retail websites, but they’ll change. In this webinar, we introduce shopper intents and Forrester's opportunity assessment for answer engine selling and explain how they guide retailers' strategies for their owned sites and unowned experiences.Key takeaways: Discover how consumers' shopping intent dictates where they'll be in their shopping journey.Learn how to apply Forrester's Five Cs to understand whether answer engine selling is a smart strategy to prioritize.Understand how retail websites will have to change in the age of agentic commerce.Target audience level: all levels
Register