John has diverse experience leading and advising revenue growth teams for startups, scale-ups, and large enterprises. John has been a published marketing author since 2007 and is a highly regarded B2B marketing thought leader, speaker, workshop facilitator, and change catalyst.
Forrester’s Q4 2021 B2B Advertising Trends Survey provides insights to help B2B marketers maximize performance and reduce advertising waste.
Use Forrester’s B2B Advertising Maturity Assessment to assess your company’s advertising maturity across six core competencies.
B2B marketers must rethink their digital advertising strategies and shift to a maximization model focused on efficiency, amplitude, and value.
B2B advertising strategies with a solid foundation in campaign planning and five key strategy components will have the best chance of achieving success.
Advertising and paid media professionals should use this report to understand the value they can expect from an advertising platform provider and to select one based on size and functionality.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the technology industry.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
