Jonathan Winkle
Data Researcher
About Jonathan
As a data researcher on Forrester’s marketing data science team, Jonathan focuses on data innovation and consumer behavior. Using Forrester's Technographics® 360 multimethodology approach, Jonathan’s research agenda focuses on uncovering the underlying forces behind consumer behavior and decision making and helping clients understand consumers’ technology, retail, and digital behaviors.
With a background in behavioral science, Jonathan analyzes new streams of data to reveal latent insights and uncover the motivating forces behind consumer choices at various points in the customer life cycle.
With a background in behavioral science, Jonathan analyzes new streams of data to reveal latent insights and uncover the motivating forces behind consumer choices at various points in the customer life cycle.